iMedia New Bureau presented the first of the six Marketing Master series by Kartik Jain a few days back which spoke about ICICI Lombard’s online activities for insurance.
Presenting the Second in the series of ad:tech’s Marketing Masters: Krishna Prasad, Chief Experience Officer, Dentsu India Group. Krishna showcased the Toyota Etios campaign, and how the page views increased to 2.5 million and 500,000 customers in just 15 days, he explained this with the help of ComScore metrics and site comparisons. He concluded his presentation by stating 7 essential things that marketers need to consider before a digital campaign like: understanding the digital landscape, what the campaign should achieve and cross media integration for better results.
To view his presentation, click here.
April 22, 2013, 5:55 am UTC
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