Presenting the fourth in the series of the six marketing masters: Ramswaroop Gopalan, Country Manager, SapientNitro, India. Ram showcased two cases in his presentation - the first one was for Foot Locker, a sneaker retailer which has sneakers from multiple brands like Nike, Adidas, Puma, Converse, Jordan shoes etc. They pride themselves on being the sneakers experts, with a passion for all things sneaker! Ram went on to explain that this passion and enthusiasm for sneakers was something they wished to translate into this campaign along with a competitive edge over the other shoe brands and this is what lead to the culmination of Sneakerpeida, a social community for sneaker-heads by sneaker-heads. The content generated would not only lead to a community for sneakers heads but provide insights to both Foot Locker and its allied brands, like what the popular most makes and what type of sneaker is more popular in a particular location. He went on to showcase the a Foot Locker video they had launched in 2009 along with the beta video of Sneakerpeida.
He then went on to share the second case- Share Happy for Kwality (Unilever), wherein a vending machine with advance facial recognition system was placed in a market and it captured the customers facial expression as they stood in front of the machine, an ice-cream was given to the ones who smiled. He concluded his presentation with a brief about Sapient Nitro and the laurels it has won recently.
Click here to view his presentation.
April 22, 2013, 5:55 am UTC
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