Presenting the fifth in the series of 6 marketing masters: Christopher Miglino, Co-Founder and CEO, Social Reality. Chris began his presentation with a small note on his fondness for India and how the increasing traction on social media from India had brought him back to the country. He spoke briefly about his company Social Reality who create advertising value for publishers of Facebook applications. He then went on to elucidate the basics of social media engagement and how one person influences many others in the choice they make about brands, products and services and how brands these days are moving away from the traditional CPC, CPA,CPM model to ‘engagement’ driven by the brand ambassadors who exert their influence socially.
He then explained that the pillars of sponsored social media are sharing, cause related activity, video sharing, in game advertising and virtual currency. Like in the case of a product or a brand support-a-cause, it turned out that people ended up buying that product or preferring that brand and a staggering 83% of people in USA wished more products services and retailers would support causes. He concluded his presentation by illustrating causes campaign executed for Campbell and Nestle and the response generated by both.
Click here to view his presentation.
April 22, 2013, 5:55 am UTC
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