Pearl Uppal, Co Founder and CEO, Fashion and You was a keynote presenter on day-2 of ad:tech New Delhi. Pearl began her keynote with a video based on the book “Socialnomics” which depicted the influence and reach of social media and her key take-away’s from the same. She then went on to talk about shopping and how it is inherently social and the construct of “social Commerce” which she explained is “when social media, content and collaborative tools meet or influence shopping”. She then went on to elucidate why brands today can’t ignore social commerce she shared numbers from Gartner, July –’10 which show that-“Roughly three out of four consumers rely on social networks to guide their purchase decisions” and Forrester reports that state “Facebook commerce will increase 6-fold by 2015, a marketplace worth $30 billion”.
She then shared examples of brands who have utilized the social medium well like Starbucks who have engaged with their customer in various ways online by creating a digital network, gift a Star Bucks card initiative, giving customers a voice and stake in innovation, engage with content and social CRM and “Threadless” – an online community which collaborates to design, vote and buy t-shirts, Macy’s magic fitting room, Best Buy and Dell’s Twitter customer care, Disney’s deals on group buying and Facebook stores of coca-cola, Apple and Amazon. She then explained how her company FashionandYou - an online fashion company built on word of mouth and its integration of social media like enhanced customer service on twitter and facebook, social sign-on’s , product recommendation and a Facebook store which keep the customers engaged. She concluded her presentation by stating that using social media is no longer a choice and it is how you choose to leverage this medium that will take your business to the next step as the ROI of social media is that “your business will still exist 5 years from now!”
To view her presentation, click here
April 22, 2013, 5:55 am UTC
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