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From The Picket Fence: Our Take on Google & Motorola Mobility
From The Picket Fence: Our Take on Google & Motorola Mobility
By: iMedia News Bureau

Standing on the sidelines, reading commentaries, critiques, posts, comments, deliberations, and more on purchase of Motorola Mobility by Google makes me not wish to contemplate on it. Reason being simple that I do not wish to be boxed into either the “Apple-camp” or the “Google-camp” or the “Android-camp” or “whatever-camp” that someone may wish to decide I’m supposed to fall into. But here is what I see after reading quite a bit of stuff that’s been churned out by many, plus the amazingly unending list of comments with thumbs-up and down’s that add to the whole show.

So, Google has decided to buy Motorola Mobility. There is a lot of talk about “defending Android” from Google but it appears more like a classic swoop of 17,000 patents with an acquisition of some of the very first known patents on mobility and mobile technology. Now, while many would criticize Motorola patents saying they are not as good as the patents that Apple and Microsoft have, it makes me wonder then on what patents’ have Apple and Microsoft learnt how to play around with mobility and mobile technology. History has it that it was a Motorola researcher and executive who made the first known analogue mobile phone call using a prototype and the technology is the first known patent awarded on mobile technology. So, if Motorola invented mobile telephony and if Google is serious about covering ground in the mobile telephony market, then Motorola with its patents is but an obvious choice.

Then again, who is to say if Google purchased Motorola to gain market share and defend Android, alone. There could be other reasons. Motorola Mobility isn’t exactly languishing and neither is Google, quite contrary to most Microsoft and Apple supporters would like to believe. Google applications are available on all smart phones via the internet and while Android phones have recently been suffering with issues related to delayed updates, the upside to this is that it still is preferred to the Microsoft Windows platform. Analysts are also suggesting that buying Motorola might appear like Google trying to compete with its smart phone partners in HTC, Samsung, and the likes. It might be true that it is not a deal that would be liked by HTC and others but there is a high possibility that Google is in it for reasons that are far more important than just market share in the smart phone segment.

Here is how I’m looking at it from outside the fence.

The world has long gone mobile but not quite the way it has in the recent years. With handsets becoming cheaper and telephony services becoming more and more affordable, the adoption of mobile handsets outstrips the adoption of PC’s. A few years ago, no one really knew anything about a Google operating system for PC’s, let alone a Google operating system for smart phones. A few years ago, smart phone did not exist. There was no iPhone and there was no iPod but these happened. More recently, iPad’s happened and it has started replacing PC’s at the workplace. Basically, in the last five years or so, the bulky Blackberry has now been replaced by the lightweight and good-looking touch screen iPhone’s and its clones of the world – though personally, I feel HTC has better looking phones. So, while everyone is eagerly awaiting a new iPhone version and perhaps a new version of the iPad, I’m pushed towards thinking of a possible Googorola something that will not just compete but seriously create a similar scene as iPhones did when they first came out. But wait a minute, why do I do that if I have a portfolio of products and services which if I combine effectively will allow me to provide an awesome convergent technology solution to every consumer in this world?

There are reasons why I look at it in those lines.

Motorola Droid was probably one of the best Android phones made. This was the result of a collaborative effort of Motorola and Google. Google is not just a search engine company. It is an information giant. It probably knows more about you than you can think of consciously and list down even after taking a full hour. It knows what music you like, what types of movies you prefer, where all in the world you’ve been to, how vigorously you use electronic mail, your possible shopping habits, what you like to eat, so on and so forth. It also knows your home address by the way and where you’re sitting right now as you read this. For those who use Google Chrome, it knows a lot more than just the above. And those who use Google docs and store them online instead of buying big fat external hard-drives to stack up in the house, you can access them anywhere as long as you have internet available. Now, internet is but accessible through mobile telephony technology when on the move. So, let’s put all of this together and then lets shake hands with Samsung and HTC a little more and build a convergent mobile product and service solution for every consumer.

It probably sounds gibberish and wishful thinking but I don’t see why it cannot be done.

 

 Motorola: Inventors of the mobile phone

(Also the best known droid device manufactured till now, 17000 patents, and more)

 +

 Google: Search and much more

(Docs, Blogs, News, Web Search, TV, Chrome, Directory, Images, YouTube, Groupon, Codes, Android, and more)

 And if I were in this company and in a position to make a difference, I’d add a little spice to it

 +

 Samsung

(Internet TV and other hardware technologies and joint R&D possibilities, apart from Android partner)

 +

 HTC

(Joint R&D possibilities plus Android partner)

If the above can be pulled off, you will effectively have a one stop shop solution for your mobile telephony, home entertainment, office applications, and online needs. It will go well beyond any Cisco Telepresence can provide and a hell lot cheaper.

I look at this deal on a positive side no matter what Microsoft and Apple lovers may have to say. It has a positive ring to it. The deal also makes one contemplate if the day is near when smart phones will become so cheap that they will replace all the old handsets that still lie around in most developing countries. Let’s not look at the commercials as too many analysts have already delved upon it. Even so, commercially too, everyone wins in the long run as the above coming true can lead to faster innovation and cause present day technology to become redundant and cheaper for under-developed economies who could well use them before adopting new technologies.

However, on the negative side, there is a possibility of Google not quite being sure of what the plot really is. What will be interesting is to see if Microsoft, Apple, RIM, and the likes have a reply in the coming months that’ll make Google wonder if it made the right decision after all.

About the author: Navdib Moktan is a consultant with good experience in the business outsourcing industry. He has worked with several outsourcing companies in various capacities within the Sales and Marketing function. Apart from his work at various companies, he has been a consultant to small, medium, and large multi-national companies since 2008.He is currently based in Thailand on a consulting assignment to one of the largest hard disk drive manufacturers in the world while continuing his passion for traveling, photography, music, writing, and toying with new business ideas and solutions.