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Arun Sharma of Airtel on Digital, Mobile & iMedia Brand Summit Goa
Arun Sharma of Airtel on Digital, Mobile & iMedia Brand Summit Goa
By: iMedia News Bureau

iMedia Brand Summit Goa 2011 is near the corner & we’re showcasing a series of CMOs & Brand Marketers who exclusively spoke to us about their brand & its digital roadmap in the coming years. Last, we had Mr L K Gupta, CMO, LG Electronics speaking to us on how LG would foray into Digital aggressively & make sharper inroads into this new medium.

Next up we have Arun Sharma, VP Marketing - Head, Media & Rural, Bharti Airtel Ltd. who shared his views on what will take India to reach a tipping point as far as digital & mobile are concerned. Arun is a firm believer about Mobile as a medium will be a powerful tool to reach India’s masses & a platform that marketers can easily tap into. In the coming years, he foresees Brand Building & Relevance being highlighted through digital in India.