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InMobi and NDTV collaborate to bring rich media ads to smartphones
InMobi and NDTV collaborate to bring rich media ads to smartphones
By: iMedia News Bureau

Bangalore based InMobi and NDTV, has announced an exclusive partnership for bringing mobile ads to consumers on NDTV’s mobile applications. This partnership will make it easier for advertisers to reach premium mobile consumers on NDTV’s applications.

On this partnership with InMobi, Vikram Chandra, Group CEO, NDTV says that “Mobile is a critical part of NDTV’s growth strategy. We were the first movers in the media app space in India and continue to build on the leadership position with continuous innovation in this space. InMobi’s rich media technology and mobile ad platform will help us monetize NDTV’s premium content on mobile devices. InMobi was an easy choice for us as it delivers scale and reach to publishers that remain unrivalled in the Indian market”.


Under the terms of the partnership, InMobi will have exclusive rights to monetize NDTV’s mobile applications for Apple iOS and Google Android devices in India and international markets. Advertisers who want to advertise on NDTV’s mobile application on these platforms will now engage with InMobi.

InMobi is the world’s largest independent mobile advertising network. With offices in five continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is growing fast and now delivers the unprecedented ability to reach 314 million consumers, in over 165 countries, through more than 36.2 billion mobile ad impressions monthly. InMobi was recently included in both the 2011 AlwaysOn Global within 250 and 2011 AlwaysOn Mobile in 100 Top Private Companies lists and NDTV has been at the forefront of the converged content play.

“Mobile is a critical part of NDTV’s growth strategy. We were the first movers in the media app space in India and continue to build on the leadership position with continuous innovation in this space,” said Vikram Chandra, Group CEO, NDTV. “InMobi’s rich media technology and mobile ad platform will help us monetize NDTV’s premium content on mobile devices. InMobi was an  easy choice for us as it delivers scale and reach to publishers that remain unrivalled in the Indian  market.

Atul Satija, VP and MD, APAC said, “This exclusive agreement with NDTV reinforces InMobi’s leadership position in the Indian market. NDTV’s mobile applications on the iPhone and Android  platform have been immensely popular in India and abroad. Advertisers will now be able to reach  their target audience wherever they are, through this partnership."

“Rich media ads are the future of mobile advertising”, said Vinod Thadani, Regional Mobile Director - India & South Asia at GroupM Interaction. “Brands want to engage consumers on the  mobile platform using rich media and a partnership that makes this happen is a great development  for the mobile ad industry.

"Brands are beginning to adopt mobile advertising in a big way," said Vivek Iyer, VP at Interactive Avenues. "InMobi's partnership with NDTV Convergence is going to further accelerate this adoption".

What an amalgamation! This partnership will surely take mobile advertising to newer heights.