Zapak Games has tied up with US based stationary giant Crayola, to exclusively market and distribute its products in India.
Through this deal with Crayola, a 108-year-old company, Zapak Games looks to target the mothers of kids in the age group of 4-10 years. It is the first time that this stationary company is venturing into India with its extensive range of premium creative products including crayons, markers, paints and many more. Its product line includes washable markers and crayons, silly putty, and an entire range of Colour Wonder and Colour Explosion products.
On the alliance, Vaibhav Odhekar, Business Head, Zapak Games, says, "We will represent Crayola in the Indian market. Zapak Games is present in both big and small cities. We feel that with Zapak Games’ robust distribution network and Crayola's quality products, the association will captivate and penetrate into the stationary space in the country pretty soon".
Zapak Games will directly purchase the products from Crayola and sell them to consumers in India. He adds, "For this, Crayola is not taking any additional royalty".
Appreciating the deal and looking positive about the Indian market, Andrew van Oosterwijck, Leader, Business Development, Asia, Crayola, says, "We understand the important role creativity plays in the Indian culture and we are confident that children and parents will have fun and enjoy playing with Crayola products. Through Zapak's comprehensive distribution network and supporting infrastructure, Crayola products will be distributed to toy, stationery and book stores across the modern trade chains and traditional trade outlets. We look forward to sharing a long partnership with Zapak and will provide the necessary support to ensure success".
With this smart move by Zapak, they will try and obtain more TG with broader age bracket. In India, though stationery is largely retailed through local or small players, the industry is gradually moving towards the organized mould. Some of the key players in this segment are Crossword bookstores, Books and Beyond, Odyssey, Write Site, Luxor, Office, Faber Castle, ITC classmate, Staples etc. Now it is there to witness that how this new chip on the block does and what special would Zapak do to outshine the same.
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