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Gaurav Seth of MAX on IPL Fever, Digital & iMedia Brand Summit Goa
Gaurav Seth of MAX on IPL Fever, Digital & iMedia Brand Summit Goa
By: iMedia News Bureau

We recently showcased Airtel & LG Electronics Marketing Head & CMO on our channel who spoke about their respective brands & their expectations from the forthcoming iMedia Brand Summit Goa.  

Next up we have Gaurav Seth, VP – Marketing & Communications, MAX who sheds light on MAX’s positioning for 2011 & most importantly – IPL’s season four. He elaborated on the techniques one could use to engage its viewers by the content a channel showcases & what IPL did to ensure the same.

Gaurav firmly believes in integrating digital into a brand’s marketing chart & is glad with the summit launching in India this year. Through this summit, he feels marketers would be educated about the digital medium & will understand its value more. Gaurav is an eminent member on our Advisory Board panel & will be attending the 3 day summit in Goa.   

Watch this video exclusively on iMedia Connection India! And to know more about the summit, click here.