ZenithOptimedia, agency known for providing the clients with a quantifiable return from their communications investment has gone a step further and introduced its performance marketing agency unit Performics in India.
Performics’s international roll out began early this year and is headquartered in Chicago, with international hubs in London, Paris and Singapore, Its India operations will be headed by Rajat Gandhi who was heading Zed Digital so far. He will be leading a team of 15 members at Performics in Delhi and Mumbai.
Performics is currently the leading global search agency which offers OneSearch, i.e., SEO and SEM, in an integrated and embedded way. Performics’ core offering, OneSearch, drives integrated search efficiency for clients to ensure optimal marketing investment. The agnostic approach pairs third-party platforms with proprietary technology, including Bench Tools, Global Analytics Tools and Social Tools, to deliver best in class solutions.
This one search company has Microsoft, as its first client along with the existing clients of ZenithOptimedia.
Search in the digital domain has lot of potential and various other companies offering SEO and SEM solutions will have to buckle up and try to evolve themselves to be counted in the league of this one search concept.
Some of the international clients that Performics works for are HTC, Reckitt Benckiser, Nissan Motors, American Express, HP, Chevrolet, BBC Worldwide, Clearasil, Nestle, Hertz, Whirlpool and PayPal, amongst others.
The worldwide clientele clearly reflects the kind of popularity this company already has and it looks evident that in no time it will grab some of the best names in the Industry to give the local and old companies a run for their money.
April 22, 2013, 5:55 am UTC
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