IBM is a classic example used in several case studies & reports – be it employee engagement, their dominance over the PC industry, values, etc. Digital Media as a platform has been tapped well by them with the inception of IBM Digital Media four years back.
Virginia Sharma, Vice President, Marketing and Communications, IBM India is an esteemed member on the advisory board of iMedia Brand Summit Goa & is elated with the announcement of such a niche gathering which involves marketers & vendors with specific digital media solutions to address their challenges & pain points.
Being a hard core marketer, she sheds light on how user generated content is going to increase, emergence of influencers that are going to drive behavior of consumers, companies interaction with employees through platforms like Social Media etc. Her expectations from attending the iMedia Brand Summit Goa are peer to peer interactions with the marketing community & bridge the gap between buyers & sellers to reach a common consensus.
April 22, 2013, 5:55 am UTC
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