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October 4, 2011, 11:26 am UTC
Komli Media, Asia Pacific’s leading digital media technology platform, and Jivox, a leading cross-platform interactive video advertising company, today announced a strategic partnership through which Komli Media will be the exclusive partner of the Jivox Interactive Video platform in the Asia-Pacific region for video advertising.
Building on the success of Jivox India, India’s leading cross-platform interactive video advertising, this partnership will extend the availability of the Jivox video advertising platform to reach Australia, Southeast Asia, Middle East and Africa. The partnership empowers Komli Media to exclusively use the Jivox platform for running online interactive video ads (pre-roll, mid-roll, post-roll, expanding innovations, video banners, and mobile video) for its advertisers and agency partners across all platforms including online, mobile and all tablet devices. Online video advertising is globally estimated to cross the US$3 billion mark this year and will fuel a significant part of the overall online ad market growth.
Speaking to iMedia Connection India exclusively, Gulshan Verma, Vice President and Country Head, Ad Network, India and Middle East emphasized on Komli’s growth story which only continues to strengthen more & more with such strategic partnerships making them the largest ad network in India. The Jivox tie up would lead to more hiring & expansion of their operations in more markets in the coming months.
Prashant Mehta, CEO, Komli Media said “Jivox has great technology and a fantastic team and we are really excited to partner with, especially because we are also focused on growing the online video opportunity in India and other parts of Asia. Naren Nachiappan has built a strong team under his leadership. The company brings tremendous value to the table for both our advertisers and publishers. We hope to make this partnership a worthwhile experience for both the teams. ”
As part of this partnership, Komli Media acquires related assets from Jivox, including existing publisher and customer relationships in India, while Jivox will also support Komli Media as a platform licensee and a strategic partner.
Naren Nachiappan, Managing Director, Jivox India said “We are very excited about our partnership with Komli Media and believe this is a great opportunity for us to scale our business. Since our launch in India over 2 years ago, we are pleased to have become the fastest growing and largest video ad network. As we considered different options for expansion in the APAC market, it was clear to us that Komli Media had the unique combination of leadership, vision and APAC presence which makes them our ideal partner. We see significant benefits in this partnership for our customers and partners which will now have access to a comprehensive digital media product set from Komli Media.”
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