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Vikram Sakhuja on TV, Print, Advertising, Online & ROI on Internet
Vikram Sakhuja on TV, Print, Advertising, Online & ROI on Internet
By: iMedia News Bureau

We caught up with Vikram Sakhuja at ad:tech New Delhi this year & had a brief chat with him on advertising, online, creativity etc. Vikram is an esteemed advisory board member of ad:tech New Delhi & is a great speaker. In this exclusive interview, he speaks about how the online medium has picked up & in comparison to the traditional medium, what has worked in its favor. Interestingly, he also says TV & Print can get away with the ROI factor when people are investing money on it as compared to new mediums like Online where ROI & measurability is a harped topic. He also speaks about examples used in Babs presentation (Keynote from HUL) & Sameer Suneja’s quotes from a panel discussion. Watch him speak all this & much more!

Ad:tech New Delhi 2012 is back & is slated to take place from 22nd to 24th February 2012 . Book your seats now!