Innovation is the most important thing in the field of marketing and advertising! A couple of years back when Hutch changed to Vodafone, they adopted the line that said, “Change is good!” This made it clear that although things change, one need not worry about the consequences because change is inevitable. Like advertising, media is also speeding up in terms of coping with the changing technology and other mediums to communicate with its audience. Lately, it is Bollywood and production houses that have been chasing various mediums to promote their movies and themselves! Many of the actors are already on social networking websites like twitter and facebook to get up, close and personal with their fans and followers!
The trend started with Hollywood movies on facebook, then we had the
Ra.One’s YouTube Channel is a customized channel for the movie on the world’s biggest video sharing site. This channel has a VFX-enhanced Youtube video featuring Shah Rukh himself, probably the first time in
(Ra.One’s official Youtube channel featuring SRK himself)
Apart from all the above mentioned social networking, there are social games as well as Playstation games that have been built by Indiagames for promotions. There have been many movies that have either had a live online music launch or a live chat with the cast and crew or even having an online premiere of the movie. But Ra.One has broken all the barriers and all records of Bollywood’s digital fundas. It seems that the Indian film industry is slowly yet steadily matching the expectations of their fans and coping up with their American or British counterpart in terms of marketing and promoting films. However, what is yet to be seen is the fate of the movie Ra.One on the box office as there have been instances of films that have spend a fortune on marketing but still have not gathered enough audiences or viewers. Here’s wishing all the luck to Bollywood for movies, marketing and latest digital trends!!!
April 22, 2013, 5:55 am UTC
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