After a year of pushing and shoving, Google has decided to bid adieu to its “much ambitious” project, Google Buzz.
After Google Wave, Google Buzz has been the second “big ticket” failure for Google. Like Google Buzz, the company had invested heavily in Google Wave, which I think was a much better and much-needed product for threaded-communication. Buzz was nothing more than a me-too product created by a company proclaiming, I am a big guy with deep pocket, wide shoulder, and arrogant attitude, I can do whatever deem fit, not to you, but to me.
Although analysts claim that poor privacy feature and auto opt-in for Google users are the reason behind the failure, but this observation is not entirely true. The idea of having Buzz to compete with Twitter was flawed at the core itself.When launching Buzz, the searched giant did not realize that the world has already got its Twitter, and for the nonbeliever there are Plurk and Identi.Ca. Where was the room for a new religion?
In its attempt to popularize Buzz, Google has silently removed Twitter feed from the live search, but that also did not helped the cause, and the company has finally announced the withdrawal of Buzz from the market in a blog post released by Google products’ vice president.
In the blog post, Bradley Horowitz, Vice President, Products wrote, “Changing the world takes focus on the future, and honesty about the past. We learned a lot from products like Buzz, and are putting that learning to work every day in our vision for products like Google+. Our users expect great things from us; today’s announcements let us focus even more on giving them something truly awesome.”
By January 2012, Google will withdraw some more products from the market – Jaiku, Google Code Search, and University Research Program for Google Search– tostrengthen its remaining product line. Google is also planning to shut its Google Labs site, which gave people access to prototypes of Google products.
By shutting Buzz down, Google has decided to focus its effort on Google Plus, which is a much better product, and it got tremendous response from the customers. Its integration with the search result has given it much power.The move has suggested that Google+ will play a key role in all of Google’s future social activity.
Only time will tell, how successful this effort will be, and whether it will be able to cut into Facebook’s den or not.
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