Mydala, named as India’s first group buying site and launched in November 2009 has surpassed 5mn users out of which around 3mn new users have been added in last three months.
To memorialize this occasion, Mydala has launched a new mobile WAP portal, at m.mydala.com, to reach out to all feature phone users, presumably in tier two and tier three cities. This site helps mobile internet users to access Mydala deals quickly on any internet-enabled mobile phone using GPRS or Wi-Fi.
Technically the site makes use of the advantages present in the WAP2.0 protocol to offer a zippy, secure, and extra simplified shopping experience to users. This portal features an integrated payment option, similar to its BlackBerry app, through which users can make payments through various payment modes like credit card, debit card, OxiCash, voice payment, or cash on delivery.
The users can buy their preferred deals not only with a smartphone, but also with any basic feature phone that has Internet connectivity. The best part is that you don’t need to download any app to be able to take advantage of our deep discounts.
Mydala will also feature special WAP-exclusive offers, in order to promote the usage of this WAP portal. The company recently raised a second funding round of $3.6 million from Info Edge (India). The fund will certainly be a big driver in taking the new plans ahead.
April 22, 2013, 5:55 am UTC
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