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Microsoft Socl - A Proud Roar of the Sleeping Giant or Merely A Disgruntled Purr
Microsoft Socl - A Proud Roar of the Sleeping Giant or Merely A Disgruntled Purr
By: Bikram K Singh

 “Thanks for stopping by.

         is an internal design project from a team in Microsoft Research which was mistakenly 

  published to the web.

    We didn’t mean to, honest.”

This is what you will find when you will search for the term “Socl” in Google, but this innocuous looking apology is nothing but a nice little (did you hear cheap) trick to hide something which the software giant itself made public.

Old guy is playing a very old trick to seed the message into the market’sconsciousness, and the trick appears to be played out well, for websites like The Verge has picked up the story and made it viral for Mashable like super hubs to pick it up from there and deploy the message even deeper in the public consciousness.

The social networking site, which earlier believed to be christened as Tulalip, should be tested soon with a small group of followers, but the exact date and nature of it has not been confirmed.

The screenshots leaked from the “so-called” accidental public knowledge of supposedly “hush-hush” project suggests that Socl will be geared more towards social search and sharing then status update. At least the big white box in the middle of blue strip suggests so (see image).

Bing to  counter Google?

Actually, it was all started by Microsoft itself. The company roped in Facebook and Twitter to include social results in the search. This move combined with Microsoft’s partnership with Yahoo for search hurried Google to get out of the debris of its failed social applications like Buzz and Wave, and bring on a showstopper – which Google+ very well is.

The game has come full circle and Microsoft has to reply to Google+. Hope Socl will not be like another joke (like Microsoft Internet Explorer) from the big fat guy.

According to the reporting websites, Microsoft will be allowing Facebook and Twitter authentication to log in to Socl. This seems to be a wise decision, as the lower entry barrier will push the product deeper into the crowd. This move could be a winner for Socl, provided they are thinking of total integration with Facebook and Twitter. If they do so, bringing in friends and followers will be relatively easier.

But the big question is how will it impact the lovey-dovey relationship between Microsoft and Facebook, and Microsoft and Twitter? Will big M continue to be loyal to Facebook and Twitter, or will it, for one more time, play Macintosh with them?

       Do you remember how Microsoft tricked Apple in the 80s!