Sav Evangelou is the Executive Creative Director at Digitas UK & was one of the best keynotes ad:tech New Delhi 2011 had witnessed - A presentation that was filled with creative showcase of brands doing some excellent work on the internet. Speaking exclusively to iMedia Connection India, Sav shares his insights on what brands need to do on the new medium (internet) – from content to conversations, from audience to influencer's. He also believes that other than Facebook & Twitter, brands also need to pay attention to Email which is a powerful medium to create a two way conversation that increases a value exchange for the brand & the consumer. Also hear his experience at ad:tech New Delhi where he was deeply impressed to find what brands back in India are doing on Internet & was glad interacting with Agency heads & Brand Managers.
The second edition of ad:tech New Delhi is back & is scheduled from 22nd - 24th Feb 2012. Well, this time the show is excepted to be LARGER & BOLDER with its great lineup of speakers, exciting EXPO floor with India’s top agencies & service providers being present here. The team has already announced their two keynotes from PepsiCo (Shiv Singh, Global Head of Digital) & comScore (Gian M. Fulgoni, Executive Chairman & Co-Founder). Watch out this space for more - Don’t miss your chance to be present at this exciting show.
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