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December 1, 2011, 4:42 am UTC
WordPress.com, the world’s largest open source blogging platform has announced its own advertising platform WordAds. The ad platform will be available to WordPress users as an optional source to monetize their blogs. WordPress has joined hands with Federated Media to make it possible.
WordPress’s decision to plunge into advertising will deliver a serious blow to Google AdSense, which has been the major advertisement program used by WordPress bloggers to monetize their blogs. With this new announcement, WordPress, being the largest blog platform, is set to rock Google’s world, and if this happens, it would not be unintentional on WordPress’s part.
“Over the years one of the most frequent requests on WordPress.com has been to allow bloggers to earn money from their blog through ads. We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense,” wrote, Jon Burk, ads lead for WordPress.com, in a blog post introducing WordAds to the world.
The company seems to have chosen its battle well. WordPress has joined the list of Google’s rivals which includes likes of Facebook, and Microsoft. The company is going to impact the bottom line of Google because of the market reach it has. WordPress is the single largest platform to serve millions of its users as a blogging platform well as a content management system.
Although Google’s own free blogging platform Blogger has been trying to compete with WordPress, but the flexibility and extensibility of WordPress leaves no room for other blogging platforms to flex their muscles. Google’s repetitive attempt to unsettle WordPress has not been successful, but this announcement from WordPress would definitely have an impact on Google AdWords, the bread winner for Google.
In 2011, it seems like every Internet company is polarizing against Google, the search giant, as did the technology companies of 1990s did against Microsoft, the biggest player in the software industry. WordPress’s move will also excite the small business owners who had been enduring Google’s erratic behavior in order to protect its AdWords account.
In PPC industry, beside Google there are other players as well, but none of them could come near to Google AdWords, but WordPress with its established publisher base of millions may pose a serious threat to Google’s dominance of the PPC industry.
WordPress’s entry in the online advertising industry has definitely made it more exciting. Its impact on the industry can only be measured once it is live. Till then let’s wait and rejoice.
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