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People Movement: Dentsu Media appoints Divya Gupta as the CEO
People Movement: Dentsu Media appoints Divya Gupta as the CEO
By: iMedia News Bureau

To consolidate its media business in India and strengthen the media competencies with global proprietary tools, Dentsu India Group has appointed Divya Gupta as Chief Executive Officer Dentsu Media.

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Divya has, over the years, been part of several industry forums. She has been on the board and the technical committee of MRUC from 1999-2010 as well as on the joint industry body on Peoplemeters.

She has been a juror for the EMVIES from 2001-2004 as well as a jury member for the Cannes Media Lion in 2002 and 2004. Her efforts in fostering a fresh view of media in communication have been repeatedly recognized by way of a host of national and international awards for creativity in media and excellence in media innovation.

Divya brings in over twenty-five years of experience in the media industry. This includes nineteen years across agencies, four years as a marketer and two years as a media owner.  Over her years in the business, Divya has led media mandates for several large, Indian and global clients; The Tata Group of Companies, The Reliance ADA Group, Colgate-Palmolive, AT&T, Citibank, Parle Products, Godfrey Phillips India, Paramount Pictures and Star TV.

A graduate in Commerce from Sydenham College of Commerce and Economics, Bombay University, Divya also completed the Global Leadership Program from the London Business School (class of 1999).

Divya began her career in 1987 as a media supervisor with Trikaya Grey India where she was responsible for media planning and buying on brands such as Lakme Unilever, Holcim Ambuja Cement and H&R Johnson.

 In 1991, she joined O&M India as Media Controller where she was responsible for O&M Media, Bombay. She was also involved in the inception of ‘Media Research Users Council’ (MRUC).

Following a brief stint as Media Controller on O&M’s Media Network in the UK on the Unilever brand, Divya joined Rediffusion DY&R as Media Director, leading all media planning and buying for Colgate Palmolive in 1995.

Her experience will definitely enrol more good will and business to the company.