Member Sign In or Register
Digital announces Karisma Kapoor as their Largest Individual Stakeholder announces Karisma Kapoor as their Largest Individual Stakeholder
By: iMedia News Bureau, the leading online store for baby and mother care products announced that superstar and super mom Karisma Kapoor has invested in the company. Karisma has an undisclosed stake in the company and is the largest individual shareholder in a company whose other investors include Accel Partners and Tiger Global.

Karisma Kapoor first came upon as a customer and found it a huge convenience. "There are over 120 brands and over 13,000 products. I'm spoilt for choice. And I can shop from home and get doorstep delivery. Which means I can spend more time with my kids. What more can a working mom ask for?"

She met with Arunima Singhdeo, Co-Founder and Director and exchanged notes. Says Arunima, "Karisma had so many amazing suggestions on what we could do, I began to see her as a partner and asked her if she wanted to come on board. I said we don't want this to be a brand ambassador relationship but much more. I am thrilled she agreed. This is definitely a first in India and Indian e-commerce"

Karisma continues, "Babyoye delivers to 500 cities in India. It is a boon for babies and parents alike. I want to share this with every young mother. I really believe in Babyoye's vision of giving babies the right start in life."

Arunima Singhdeo adds, “When I experienced motherhood, the biggest challenge was to find everything that a baby and mother needs under one roof. Besides this, there were constraints of travelling, price difference, quality issues…. that’s when we decided to start a venture like which enables parents to shop for world class products at one click. is India’s largest online store for baby products and is changing the way Indian parents shop. Apart from being a one-stop-shop for Indian parents, also prepares first-time parents by providing them with a comprehensive range of internationally acclaimed high-quality niche products and services all at the click of a button.

Log on to and experience hassle free parenting and fun filled shopping before and after your child’s birth.