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Tyroo Unveils Change in its Brand Identity
Tyroo Unveils Change in its Brand Identity
By: iMedia News Bureau


New Tyroo Logo signifies -- quality, innovation and a values-rich cult

Tyroo Media today unveiled the most sweeping transformation of its corporate identity. The new brand is designed to reflect today’s Tyroo, claiming its leadership in the ad network space in India. Tyroo reaches over 55% of internet user base in India as per ComScore and has over 90% penetration with advertisers. Because of Tyroo’s quality, reach and focused product offering with Direct and Audience business lines it is becoming a clear choice among the top 5 digital media publishers in India. The new Tyroo logo is built on a continuing history of innovative ideas, products and services that meet the digital advertising needs of all businesses.

The new Tyroo logo is now a lowercase treatment of the Tyroo – in a vibrant blue. The Tyroo logo suggests energy and moving forward while subtling integrating a clever image of a face observing / noticing something which jives with the advertising services.

“From outside looking in, I have watched Tyroo transition it business from a just an online advertising company to a true partner in helping companies to grow their businesses” said Nitin Chowdhary, Business Head - Tyroo Audience. “At the same time, Tyroo has built a stronger company across the board and attracted new customers through new markets. Changing the brand is a logical next step. Tyroo helps publishers make money and help advertisers to attract more customers with wider coverage.” He further said “Our new brand reflects who we are, the markets we serve and the innovation that differentiates us in the online digital space. We have expanded into new markets, acquired new capabilities and developed new technologies -- all to ensure complete online advertising solutions to our advertisers.”

Siddharth Puri, Business Head - Tyroo Direct also added “Our brand is one of our most prized assets and the value brings to our business is immeasurable. Our customers, our employees and our shareholders connect the most with what the brand stands for -- quality, innovation and a values-rich culture. Today, we're strengthening all our attributes and giving our brand a contemporary look that is more relevant for e-commerce businesses today – helping e-commerce companies to boost their daily sales and performance.”

The company's Websites, www.tyroo.com & www.tyroodirect.com, are live with the new brand identity and Tyroo will now start changing the logo on its products, facilities, campaigns, and marketing materials. With the new logo, Tyroo intends to expand its horizon into new international markets. Tyroo is a 21st century digital media company, with an ambitious vision for the future– a future which will culminate with Tyroo’s strategic plan, core values and leadership in the ad network space in India.