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Digital Raises First Round of Funding from Sequoia Capital Raises First Round of Funding from Sequoia Capital
By: iMedia News Bureau

Premium Lifestyle multi branded apparel store, launched early this month, has raised its first round of funding of $4 million from Sequoia Capital.

With backing from Smile Group, the venture is co-founded by Sujal Shah and Sandeep Singh who are CEO & COO of the company respectively. offers a seamless online shopping experience with a full range of lifestyle apparel & accessories featuring casual T–shirts, Polos, Tunics, Sweaters, Cardigans, Denims, Pants and Footwear for both Men & Women.

The firm plans to use the funds to develop an in-house design team and a seamless e-commerce platform besides maintaining inventory for products and acquiring new talent. It campaigns to expand rapidly and will soon be available internationally.

According to company website it has been designed for global citizens that offer the latest in international styles at reasonable prices with focus on fabrics, product innovations, colour options including every little detail that matters to make various style statements. It also provides shoppers to experiment and express their own true style through customizations.

Now the time will only say that with the available fund, this new chip on the block is able to create a grand impact or not.