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Rachel Ooi of Ericsson on Mobile Advertising & Marketing in India
Rachel Ooi of Ericsson on Mobile Advertising & Marketing in India
By: Namita Ved

Rachel Ooi - Head of Convergence & Mobile Advertising Asia Pacific, Middle East & African Regions, Ericsson was one of the presenters at ad:tech 2011 in New Delhi & spoke about ‘Mobile Advertising Effect through Sensitive Targeting’. Rachel tells us how Mobile is growing in certain markets like China, Japan, Indonesia etc where she resonates India as a market with the connotation of ‘East meets West’ & with 3G’s advent, she believes brands are going to focus more on Mobile Advertising. She finds India as a very exciting market to grow as compared to stronger markets like Indonesia where we emerge as a clear winner because of the ratio high mobile penetration vs Internet  (India is 8:1, Indonesia is 5:1).

Hear her exclusive interview only on iMedia Connection as she spills her views on Mobile Marketing with her opinions on diverse markets which she handles.

Ad:tech New Delhi is going to be back in Feb’12 with its second edition & with yet another exciting line up of speakers, larger EXPO, 7 powerful keynotes & more than 80 companies participating in the show as sponsors/exhibitors. Watch out for this space as we’d be unveiling a lot of interesting updates on ad:tech’12.