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Via Acquires LifeMojo, Bangalore Based Healthcare e-tailer
Via  Acquires LifeMojo, Bangalore Based Healthcare e-tailer
By: iMedia News Bureau

Flightraja Travels Pvt Ltd (Via), an online travel and deals site, has acquired three Bangalore-based healthcare products e-tailer LifeMojo at an undisclosed amount.

Lifemojo was a part of morpheus portfolio, a start-up accelerator that focuses on working with early-stage tech ventures and the co-founders, Varun Gupta & Namit Nangia earlier worked as technical architect at VIA. It was launched three years ago as a healthcare services platform, but later became an e-commerce company dealing in healthcare and sportswear products.

Via, backed by Indo US Venture Partners and Sequoia Capital, has raised $15 million so far and it has recently roped in John Kuruvilla as its chief marketing officer. Incidentally, Kuruvilla was the former chief of the e-com site Taggle that shut shop a few weeks ago.