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ad:tech New Delhi 2012 announces their 5th Keynote : Arvind Rajan, LinkedIn
ad:tech New Delhi 2012 announces their 5th Keynote : Arvind Rajan, LinkedIn
By: Namita Ved

ad:tech New Delhi’s second edition due in February 2012 has announced their 5th keynote – Arvind Rajan, MD & VP, Asia Pacific & Japan, LinkedIn. Based out of Singapore, Arvind has played a key role in setting up LinkedIn’s early operations & currently looks after the Asia pacific regions.

ad:tech New Delhi 2012 kick starts with Shiv Singh’s keynote on day 1 who is the Global Head of Digital at PepsiCo followed by Arvind Rajan’s keynote. Joining them in the other 5 keynotes would be Gian Fulgoni of comScore, Satyan Gajwani of BCCL& Kent Wertime of O&M. More announcements lined up! 

With only a month & half left for this event, here’s a lowdown on what one can expect at ad:tech New Delhi:     

Day zero begins with a Master Class on Search & Social supported by Communicate2 as their Knowledge Partner  – a 6 hour workshop that will see India’s learned & top notch professionals delving deep into topics of SEO, SEM, Content for Brands, PPC, Social Media, merging Search & Social for a company etc. Speakers will be ranging from companies like Communicate2, Valueptich, Mojiva & many more names that will be announced soon. A must attend for any individual who wishes to learn the dynamics of Search & Social.

EXPO – ad:tech is the only event that had seen an amalgamation of the top digital media companies in India under one roof in the 2011 show. The EXPO floor this year has an exciting list of exhibitors who’re there to showcase their services in an innovative manner. As an addition, a STARTUP zone has been added to the floor which caters to companies who’re less than 3 years old & are Self/Angel funded but not VC funded. These special startup booths give exposure to smaller companies & help them take advantage of this massive opportunity.

Rediff's booth at ad:tech 2011


Workshops – Not everyday does one come across a range of sessions pertaining to the digital industry which speaks on the latest trends, technology, products & innovations, case studies of leading brands etc These 50 minute workshops are open to all & are conducted by the companies' best representatives who intend to share knowledge & interact with their audience. July Systems, Vuclip, Vserv, Komli, Millward Brown, Nielsen, Yahoo! etc are a few names who’re going to be sharing their thoughts in this space!

Conference sessions: Being an annual event, ad:tech focuses on what were the topics that had attracted major eyeballs since the last ad:tech. Clearly, Mobile along with Social Media & Ecommerce are a few such topics that will be crucial sessions. Marketing Masters is one of the finest sessions that takes place on Day 1 which has CMOs of leading brands & companies who would give their take on how things have shaped up in the digital space supported with amazing case studies. Last year’s ad:tech saw Wasim Basir as the show stopper in this session who gave a provocative speech on why should he spend his monies on Digital? This year we have CMOs from IBM (Virginia Sharma), Ford India (Anurag Mehrotra), Kotak Mahindra Bank (Karthi Marshan) & Nokia (Viral Ozha) who’re going to be posing as the Marketing Masters on day 1.

The six Marketing Masters at ad:tech 2011

So overall these 3 days (22nd -24th Feb) are going to be a power packed show & indeed the most awaited event in 2012. Book your tickets soon as the early bird discounts get over by 6th Jan!

Let us know what would you like to see at ad:tech New Delhi 2012 in the below comment box!