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Search Plus Your World - Google Search Goes Personal
Search Plus Your World - Google Search Goes Personal
By: Bikram K Singh

A blog post titled Search Plus Your World has innocuously announced to the world the inclusion of personal data from Google social network into the search result. As the name of the major update suggests, Google will be placing the personal items of known web (from searcher’s network) in the search result alongside the relevant information from the unknown web, which Google bots scour day in and day out, to provide best search experience to the searchers.

“Search is pretty amazing at finding that one needle in a haystack of billions of webpages, images, videos, news and much more. But clearly, that isn’t enough. You should also be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to... all from one search box,” wrote Amit Singhal, Google Fellow, in the blog post.

Danny Sullivan of Search Engine Land has called this update “the most radical transformation ever.” He has also attempted to answer the privacy concerned raised in the some quarters. He wrote, “Search Plus Your World may cause some privacy worries, as private content may appear as if it is exposed publicly (it is not). It might also cause concern by making private content more visible to friends and family than those sharing may have initially intended.”

Google will be annotating the personalized result in the search result to make it appear distinct. All personal data will stand out midst the authoritative results that Google will show from the anonymous web.

This move will increase a fan-following for Google’s very own social networking platform, Google +, which was launched in last July with a huge fan following. Google has also added a toggle button in the result pages, which users can use to either turn personalize search on or off.


When turned off, Google will not show any information from the known web. The button can be used to turn off personal result in either one session, or from all the future searches.

With this feature Google has put the control of search results in the hands of searchers. These innovations are done to deliver better search experience to the end users. Google Search Plus your world is the biggest surprise Google has given to its users. Online community was expecting some changes in the initial months of 2012, but this is totally unexpected.