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iMedia Brand Summit: Indiatimes Presentation on Audience Engagement
iMedia Brand Summit: Indiatimes Presentation on Audience Engagement
By: Namita Ved

iMedia Brand Summit showcased two of the Presenting Sponsors – Google & Indiatimes over Breakfast Presentations in a unique format. We recently covered Mahesh Narayanan of Google who gave a fabulous presentation on engaging consumers on Mobile.

Upen Roop Rai (Director, Online Sales & operation) & Sandeep Amar (Head Marketing) of Indiatimes gave a joint presentation on Audience Engagement. Together they emphasized on Marketing tactics – something we’ve grown up hearing but their words were largely surrounding Digital which is the new age phenomenon. IPL was a common case study added by most of the presenters at the summit as each one had their share of statistics to prove their products worth. Other than Cricket, Music was another touch point Indiatimes created by showcasing Gaana.com as a power product within two months of its launch.

Hear them in their joint avatar spilling beans beyond the usual marketing jargons & see them proving their products worth with the help of reliable data.