In all if we see, print is a medium which is very less publicised these days and the only news that catches attention is sadly the closing down of some or the other print publication due to various factors.
But there are still companies which believe in advertising in a print publication for a better reach and readership in India. One such company which has made its way to the ET TAM ADEx report which was released recently by The Economic Times, third time in a row is Naaptol.com.
Naaptol Online Shopping Pvt Ltd, owner of the shopping site Naaptol.com and a leading player of the home shopping industry in India has bagged another milestone by increasing its print media market share by 0.3% from last year according to ET TAM ADEx report which was released recently by The Economic Times. Leading the charts last year, Naaptol.com with an increase in its market share in the print media with 0.3% this year features in the top 3 print advertisers of the country for 2nd consecutive year.
Other brands which were on the charts were Tata motors leading the position with 1.6%, Gitanjali Gems, General motors, Samsung India Electronics, Maruti Udyog, Mahindra and Mahindra and Videocon.
Surprisingly this E-Commerce company has immense trust in print media on which Manu Agarwal, Founder and CEO, Naaptol.com says “It’s a great honour to be a part of ET TAM list. We really have a strong belief in the print media and this is a great way to reach to our end target audience. We would be further increasing our spend on the print media as it has worked really well for our brand. Through our print advertising we have been successful in reaching to the core customer in metros as well as tier 2, 3 and 4 cities.”
Founded in 2008, a VC funded firm Naaptol has recently launched NaaptolClub.com which is a social commerce platform caters to the luxurious needs of its customers. Naaptol possesses a strong hold across different media tools. It is the only brand that offers services over multiple touch points including Print, TV and internet, and Direct Marketing. In Print alone, Naaptol covers 55 publications including all major dailies and regional papers, while broadcasting involves collaboration with multiple leading TV channels. Other media includes CCTV in best buses and prospective alliances with banks and telecom operators.
April 22, 2013, 5:55 am UTC
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