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January 27, 2012, 4:58 am UTC
The frequent rise in numerous online advertising agencies is a proof that how well internet marketing is flourishing in India. Almost all the marketers are more and more curious in knowing the multiple ways they can tap the effervescent e-traffic and display advertising is one type that is vastly accepted globally and in our country today which contributes in a huge online ad clutter too.
One global online advertising provider that drives sales for the world’s top brands by helping them learn about, reach and engage their online audiences more effectively, called Tribal Fusion is named world’s second largest display advertising provider according to comScore’s December 2011 rankings of the leading global display networks.
Site reach measurement service comScore reported that Tribal Fusion’s premium publisher network reached more than 490 million unique users globally, behind only Google (1.2bn) and just head of AOL Advertising (477m), which includes its Advertising.com ad network subsidiary.
The company said the new ranking reflected its growing global presence and increased demand from brand advertisers for campaigns that take advantage of its rich-media capabilities to offer more engaging creative executions at scale
Dilip DaSilva, founder and CEO of Tribal Fusion and parent company Exponential, commented, “Brand advertisers across the globe are increasingly looking for new ways to leverage digital media to connect with their prospective customers and are looking for the same kind of high-impact and emotionally engaging creative messaging that they get from traditional TV advertising."
“Online advertising has primarily been focused on bottom-of-the-funnel acquisition and conversion of customers. But as brands are realizing that their potential customers are spending an increasing amount of time on digital media relative to traditional channels such as television, they are looking for opportunities to drive brand awareness and perception via digital media.”
“Our premium publisher network is an essential part of our Advertising Intelligence Platform, and is critical for driving audience insight and large-scale reach that helps brand advertisers learn about and reach their prospective customers. And beyond just reaching their prospective customers, our tight integration with our publishing partners, allows brands to connect at scale with prospective customers using high-impact, engaging messaging.”
Founded in 2001, Tribal Fusion has expanded across the globe and now operates offices in 37 locations worldwide including the United States, Canada, Mexico, Brazil, United Kingdom, Spain, Germany, France, Saudi Arabia, United Arab Emirates, South Africa, India, Thailand, Malaysia, Singapore, Indonesia, Philippines, Hong Kong, Australia and New Zealand.
"Digital media can be accessed by visitors in any country, as a result most premium publishers attract a global audience," said DaSilva. "Through our ability to monetize publisher inventory in so many countries, we have now become the partner of choice for premium publishers in every country."
Despite of all the disputes over the cluttered format of display ads, a major and brisk business is being done in the selling and placement of banner ads. Online advertising networks continue to grow, and many of the more premium sites command decent CPMs that are making brands happy and publishers wealthy.
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