Apple’s record breaking iPhone 4s sale has propelled it to third place in Q4 of 2011. According to a study from the International Data Corporation (IDC), Apple has surpassed LG and took the third spot globally jumping two spots from the previous quarter.
With particularly strong sales in the US and Japan, Apple during the holiday quarter, a whopping 128 percent increase from the year before, . Much of Apple's growth was attributed to the launch of the next generation iPhone 4S supported by brilliant voice recognition feature.Available in more than 90 countries, Apple dominated the market in EBIT (Earnings Before Interest and Taxes) percentages, and accounted for 74% of the industry in Q4, up from 49% in the previous quarter. Apple's success is particularly impressive when you bear in mind that really it's only selling three phones – the , and .
Apple may have snuck into third place, but it's still miles behind Korea’s Samsung, which sold 97.6 million phones in the last quarter and more than 300 million throughout the year. Samsung’s growth was led by smartphone sales, particularly the high-end Galaxy range (SII, Note, Nexus) and less expensive models such as the Galaxy Ace.
However, Nokia remains the leader in IDC’s rankings for total mobile phone shipments, mainly because of broad distribution around the world and manufacturing capabilities, shipping more than 113 million phones in the fourth quarter alone. LG and Chinese vendor ZTE took the fourth and fifth spots, shipping around 18 and 17 million units, respectively.
According to IDC, the overall phone market has grown 11.1% in 2011 which is down from 18.7% year- over- year growth experienced in 2010. But, IDC accepts continued double-digit growth on the smartphone market front.
Meanwhile, rumour has it; Apple might launch iPhone 5 in summer of June. But, there is no reason why Apple would rush on a new model so soon, when iPhone 4S is selling like hot cake.
April 22, 2013, 5:55 am UTC
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