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Joe Nguyen of comScore on Digital Adoption for Marketers
Joe Nguyen of comScore on Digital Adoption for Marketers
By: Namita Ved

Joe Nguyen is VP, Southeast Asia, comScore & he was one of the keynote speakers at iMedia Brand Summit Goa. Along with other stellar keynotes like Haresh Khoobchandani of Microsoft Singapore & Alan Schulman of U.Dig, Joe gave interesting perspectives on the Generation Change & how marketers should be adopting the digital medium. Of course, there was plenty of research & data that he shared & showcased mindblowing statistics to prove Internet as one of the most measurable mediums & yet had enough questions regarding its accuracy.

comScore is known to publish reports that help marketers understand the new medium better & efficiently. Metrics & Online Measurability was one of the most important topics in the summit’s agenda as marketers wanted were looking forward to one metric rule like the way TRPs prevail in the world of Television.

Hear him out in one of the most detailed keynote sessions ever!