Once more ‘e-commerce’ is on the lips of entrepreneurs and investors.Customer seems to be spoilt for choices in today’s age of the ever ubiquitous World Wide Web. Therefore, mushrooming online shopping portals are constantly finding innovative ways to grab customers from across the globe.
One such website which has joined the bandwagon of online shopping is Rahul Sethi’s ladyblush.com. This new kid on the block is a fun and attractive website dedicated exclusively for women. It boasts around 2500 feminine products across categories like cosmetic (1556), fragrance (192), lingerie (198), saree (304) and jewellery & watches (173). Currently, the catalogue showcases well-known brands like L’Oreal, Maybelline, Garnier, Artdeco, Deborah, H2O plus, Jovees along with Azzaro, Adidas, Boss, Bvlgari and several others.
Claiming to be India’s first only women website, Ladyblush.com is a brainchild of Rahul Sethi, Suneet Manchanda and Nagarjun Shrivastava. At present, it is an invitation based marketplace platform wherein shoppers have to register for transactions. Ladyblush offers price and brand filter for shoppers to buy things according to their brand and price range outlook. The homepage of the website is designed in pink, thereby giving it a feminine touch. Also, the multi-level navigation menu and category listings along with the product showcase suffice for the same. Colour theme makes the navigation through the website and scan-ability an easy recourse.
Currently it offers only COD as a payment option and it seems payment gateway for plastic card transactions are in process of integration. As far as delivery is concerned, ladyblush is catering to limited demographics across the country; again here it seems work in progress. It offers free delivery on orders where the total order value exceeds Rs. 250. For orders of lower value a charge of Rs. 30 will be applicable for delivery. It also commits free delivery for elite consumers irrespective of order value; however, it is yet to be launched. Ladyblush entails easy returns within 30 days.
April 22, 2013, 5:55 am UTC
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