Digital media solutions company Komli Media has announced the launch of Komli Play, a video solution for brands and advertisers.A video network, Komli Play aims to combine their video platform with publisher relationships thereby providing a meaningful solution and engagement opportunities for Indian brands. Komli Play will work exclusively with Viacom- MTV India and Colors for online video advertisers.
This initiative comes just after Komli Media launched the Komli Labs a centre for research in online advertising. Of the 300 staff at Komli, 90 are engaged in R&D currently, housed mostly in a facility in Bangalore. Komli Media powers India's leading ad network platform with solutions across social media, video advertising, audience targeting, rich media, online audience measurement and brand impact measurement.
With advent of social media the world is getting digitalised by day. Today, people not only stay connected with each other through smartphones and social networking websites but also discuss current events. But, most importantly people talk about brands on a large scale. Thus, sellers have a ready platform from where they can get idea of consumers’ wants and needs. Also, the video market is set for an exponential growth this year, expected to keep up the momentum. With growing competition among brands to grab the mind space of online audiences, video advertising is a clutter breaking tool for digital advertisers who want to differentiate. Thus, Komli Play will be a place where all the brands and advertisers can find their consumers under one umbrella.
MSN India, ABP Group, Smart Investor, India Infoline, Businessworld and others are some of the publishers who will work with Komli Play.
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