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Ten Minute Innovation: Arun Tadanki of Yahoo! on changing online advertising landscape
Ten Minute Innovation: Arun Tadanki of Yahoo! on changing online advertising landscape
By: Namita Ved

Ten Minute Innovation Presentations at iMedia Brand Summit Goa saw a veteran industry thought leader Arun Tadanki (MD – Yahoo!) sharing his quick ideas on the Changing Online Advertising Landscape. He emphasized on Yahoo’s two main innovations – one of them being Enhancing the Ad Formats. He ended it with a case study on Castrol who associated with Yahoo! for World Cup where they had reasonable spends online too.

 Watch this exclusive video on iMedia Connection & read more about the summit’s agenda here!