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Former Google Exec joins Hushbabies
Former Google Exec joins Hushbabies
By: iMedia News Bureau

Google India’s Former Chief of Online Sales & Operations, Sridhar Seshadri has joined baby care e-commerce start-up Hushbabies.com which provides information on parenthood babybox.in as CEO. IIM Lucknow graduate, Seshadri was associated with ICICI Bank for 10 years prior to Google.

The Coimbatore-based e-commerce start-up is a specialized player in baby care segment and provides shopping source for parents and parents to be.  Co-founded by a couple Vidyasagar Kris and Praveena Dhinakar in 2009, Hushbabies caters to infants and mothers. The company quietly took over babybox.in from Jasper (the company behind Snapdeal.com)

Babybox is an information site targeted at expecting parents and parents of toddlers. It gives health advice from doctors and health professionals as well as parents. There is also cross-selling between the sites with Babybox leading users to Hushbabies for buying products.

Husbabies.com’s product catalogue includes items like infant toys, diapers, clothes, books, cds, cribs, prams and much more. Some of items of International brands like Fisher-Price, Hauck, OK Play etc are also present on the online shopping portal. The company has warehouses in Coimbatore, Bangalore and Delhi.