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February 28, 2012, 5:03 am UTC
‘Flyte’ a digital music store has been launched by the leading e-commerce player Flipkart. With largest catalogue of music available online in the country, the music store boasts of over million tracks from 150,000 albums available across 55 languages and 700 genres and sub-genres.
Flyte allows users to download music in the form of individual songs or entire albums from a collection backed by leading Indian and international music companies. Single song prices on Flyte start at Rs 6 and albums at Rs 25. Flyte also allows users to download the same file three more times after the initial download at no extra cost.
Talking about concept of Flyte, Sameer Nigam, VP, Digital at Flipkart said, “With Flyte, consumers in India will now be able to download a wide range of music legally and at an extremely reasonable price. This is an unexplored area of business for us and music downloads is not a prevalent habit yet among Indians. We will wait and watch for the response.”
As of now, users can purchase music through the Flipkart.com website and the Flyte music app only within India and users have the option of listening to a 30 seconds clip of any song (free of cost) before actually purchasing it. Hence, users will have to purchase and download the track before they can play it on their devices (mobile phones, PCs, Tablets, car stereos etc).
Elaborating on the launch Sachin Bansal, Co-founder and CEO, Flipkart said, “We had maintained that making Digital content available was one of our focus areas and this launch marks our first step in that direction. An online music store made sense given the wide appeal this category enjoys in the country.”
Users can choose their favourite song from genres like Hindustani, devotional & spiritual, ghazal, Sufi, jazz, blues, rap & hip-hop and instrumental, among others. Songs are available in different languages like Hindi, Sanskrit, English, regional languages like Tamil, Telugu, Punjabi, etc and also foreign languages like Nepali, French, Italian, Spanish and Swedish.
Earlier this year, Flipkart acquired one of its biggest competitors – LetsBuy. With the impending arrival of Amazon, it has been getting more and more aggressive. Also, the online shopping portal had acquired Mime360 and Chapak’s digital catalogue. Mime360 specialized in hosting streaming music, while Chapak had a catalogue with 40,000 filmographies, 10,000 movies and close to 50,000 ratings.
A Flipkart user ID and password must be created by the user in order to purchase and download digital music from the site and they can purchase using any of the standard payment options available on the website that includes credit cards, debit cards, Internet banking and gift voucher, although Cash On Delivery (COD) has not been made available (which makes sense because of the small size of the transactions).
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