After Facebook, Google Plus, and Twitter, it is LinkedIn’s turn to offer a nifty marketing tool of engagement, but the question is do we really need it? And will it be worthwhile?
LinkedIn Follow Company button will allow people to follow their favorite companies and stay up-to-date with the recent changes in the company. This tool can be the connecting link between 150 million LinkedIn users and 2 million companies in LinkedIn network.Unlike Facebook, Google plus, or Twitter, users are more engaged with companies on LinkedIn, so this tool will be of great importance to them. This could be a very handy tool for job searchers,business networkers, researchers, trend spotters, and people who want to remain up-to-date with changes in a company.
There are four ways to follow a company in LinkedIn, which has been described in the announcement video below:
The new tool, which is an extension of Share and Recommend buttons that the business networking giant introduced in 2010, will place LinkedIn as a marketing platform for the brands. Traditionally it has been the forte of Facebook, but of late, Google Plus and Twitter has started encroaching this domain. LinkedIn is new to join the party.
Keeping in mind the level of active engagement LinkedIn users has with their favorite companies, it will not be an overstatement to say that the business networking giant but is, perhaps, the strongest rival of Facebook in this domain.
According to Mike Grishaver, Senior Product Manager, Company Pages, companies like Sony, American Express, Starbucks, and AT&T, etc., have already shown their interest in using LinkedIn Follow Company button on their website.
The battle for Social media dominance has just begun. Until now, Facebook has not faced any real challenge from any other social media websites, but the launch of brand/company pages by Google Plus, Google’s scion; Twitter, the micro-blogging giant; and LinkedIn, the business networking giant will force Facebook to defend its position, which is under attack from all sides. It would be interesting to see who comes out victorious and who dies in the social media bloodbath. The sea is going to be red, all over again.
A website owner can include LinkedIn Follow Company button to his or her website by following the instructions given on LinkedIn Developer Website.
April 22, 2013, 5:55 am UTC
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