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160 million users pay smarter with InMobi and Opera
160 million users pay smarter with InMobi and Opera
By: iMedia News Bureau

InMobi’s SmartPay and Opera Software have come together to bring InMobi's SmartPay mobile payment platform to Opera's more than 160 million mobile browser users worldwide.

InMobi SmartPay will enable Opera users to pay seamlessly for digital goods in key markets around the globe, when they make purchases with some of the leading publishers that partner with InMobi. The two companies are committed to providing choice to consumers, mobile content developers and app developers, by building viable third-party monetization solutions in the mobile browsing and computing space.

Opera Payment Exchange (OPX) is rolling out in association with billing and processing partners including Bango, InMobi SmartPay and Yandex.Money. OPX provides APIs enabling publishers and developers to integrate transaction capabilities into their mobile web content. According to Opera, OPX also is designed to appeal to payment providers and gateways weary about inconsistent user experiences and fear of fraud, deliver one-click purchases as well as native support for payment instruments. Opera will roll out the service across the globe in the year ahead.

SmartPay intends to provide mobile content such as apps, games and videos and virtual goods across geographies with limited involvement of the developers in the app monetization process. Elaborating about the partnership Piyush Shah, Vice President, InMobi SmartPay said, “This partnership is key in helping us accelerate our ambitious expansion plans, by bringing our solution to mobile web publishers who can now monetize Opera’s mobile users easily. Working with global partners like Opera is a great way for us to expand our offering. Opera’s global focus made them the ideal partner for SmartPay”.

Opera browser is omnipresent on all the major mobile platforms like Java, Blackbery, Android, Symbian and iOS. Moreover, Opera recently joined hands with telecom operators like Vodafone and Idea to expand its browser option. The browser also delivers tools, distribution, engagement, monetization and market insights to developers, publishers and brands around the world is used by 250 million people.

Talking about collaborating with SmartPay, Mahi de Silva, EVP of Consumer Mobile, Opera Software, said, “For Opera Software, this is a great example of our commitment to providing our users with the best possible user experience on any device. SmartPay’s single point of integration, which provides access to a wide array of global payment solutions, fits perfectly with our goals”.

InMobi is the largest independent mobile advertising network with 485 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly.