SeventyNine, a Mobile Media Distribution and Analytics platform will kick start from March 1, 2012. The mobile platform is an offshoot of Manish Vij’s Vun Network. As a result, Deven Dharamdasani, the Co-founder and Business Head of will quit Quasar Media.
SeventyNine is a cross-platform Pay-for-Performance mobile network that offers a platform to enable app downloads and provides higher reach and visibility to brands, also soon bringing new media advertising formats on mobile. It will further introduce novel and innovative media advertising formats on mobile. Thus, the publishers will have an access to high performance advertising slot, thereby increasing SeventyNine’s income. Advertisers and publishers will also be able to expend an all-inclusive free-to-use Analytics right out of the box.
Elaborating about the launch Deven Dharamdasani, Co-Founder and COO of SeventyNine, said, “New forms of media are transforming the way advertising works. With growing consumer expectations, this shift was always on the cards. In this highly engaging ecosystem, no abiding channel holds more potential than the humble yet powerful mobile device”.
Founding Director of SeventyNine, Manish Vij added, “The era of advertising is transforming at a vivacious pace. Traditional advertising channels are being now replaced by new media formats that exhume content in multiple ways. There is a paradigm shift in channelizing and levelling market and brand imagery to consumers which has greatly improved over the last few years in digital media.”
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