Only a few years ago, smartphone users were still considered early adopters. But, with advent of low and high end smartphones, more and more people are opting it rather than basic devices. As a result, internet use via smartphones has catapult immensely.
A recent mobile survey conducted by IPSOS and Google reveals that Indian smartphone users are accessing the Internet more than their counterparts in the US.
According to the survey, 56 per cent of smartphone users in the country access the Internet multiple times a day, nearly 40 per cent surf the Net at least once a day and only 6 per cent never use their phone for connecting to the Web. In comparison, 11 per cent of smartphone users in the US never use their device to access the Net and 53 per cent use it to surf multiple times a day.
Social Media is a platform which has changed the way people connect with each other. With advent of rampant social networking websites like Facebook, Twitter, Linkedin, Foursquare and Pinterest, people have come closer. Thus, according to the report, about 76 per cent of smartphone users in India access social networking sites on their devices compared to in 54 per cent the US.
Smartphone users in India and US
The growth of smartphones is not just occurring among young adults and the financially well-off. Fast adoption is happening across a wide range of demographic groups, from rural residents to those living in the metros.
According to a report by the Pew Internet & American Life Project, Nearly half (46%) of U.S. adults use smartphones as of February 2012, up 11% from May 2011. Meanwhile, two in five adults (41%) own a basic mobile phone, making smartphone owners the most predominant of the two.
The report found that almost every major demographic group— including men and women, younger and middle-aged adults, urban and rural residents, and the wealthy and not wealthy — showed a considerable jump in smartphone growth from the year before.
Meanwhile, the IPSOS survey reveals that usage of smartphone in India between the age group of 18 - 29 is the highest in the country. While 36 per cent of all smartphone owners in India are in this age group, only 17 per cent are in the 30 to 49 age group.
According to the study in terms of usage 77 per cent of smartphone owners listen to music, while 33 per cent use it for playing games and 32 per cent read newspapers or magazine.
A Canalys’s report says that Indian smartphone market stood at 3 million units in the third quarter of 2011 up from 1.7 million units in the same period in 2010. The Google survey points out that 66 per cent of existing smart phone users believe they would access the Internet more through their handhelds in the future.
According to ABI Research, more than 5.2 million smartphones are expected to be shipped to India in 2012 and is projected to more than triple by 2015.
April 22, 2013, 5:55 am UTC
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