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Ybrant Digital all set to buy US firm for $200 million
Ybrant Digital all set to buy US firm for $200 million
By: iMedia News Bureau

Hyderabad based online advertising and digital marketing company, Ybrant Digital is on the verge of acquiring US-based online services firm for around $200 million (Rs 1,000 crore). According to the sources from The Economic Times, the target company is a provider of online comparison shopping, personal finance and educational services, a platform where US universities, banks and financial institutions advertise.

Ybrant Digital acquired LGS Global Ltd, a listed IT company in an all-stock transaction; while in June acquired a minority stake in Israel-based Web 3.0, a digital media company. The company is planning to raise institutional debt for the acquisition.

The company which was founded by Suresh Reddy and Vijay Kancharla in 2000 offers digital marketing solutions to businesses, agencies and online publishers.It has offices in 16 countries, including US, Argentina, Brazil, Chile, Uruguay, Mexico, among others.