After launching in Arabic, Farsi, Hebrew and Urdu, Microblogging site Twitter has expanded its local trends to five more cities viz; Ahmedabad, Chennai, Hyderabad, Bangalore and Delhi, in addition to its on-going coverage of Mumbai. The move is an effort to build its presence in India.
To view localized trends, users can go to the Trends section on Twitter.com, click on ‘change’ button and choose their preferred city to get trends for the respective city. Twitter offers localised trends in 60 other locations across the world and is available in 28 languages.
Twitter introduced local trends last year in January in order to highlight popular conversations. The social networking platform had earlier extended Promoted Tweets and Accounts to its Android and iOS apps in a bid to monetize the mobile platform. It had also partnered with Airtel to offer free access to its mobile site, which ended earlier this month.
The company recently hired former Google India Head, Shailesh Rao, though his role is within an international scope, his arrival is likely to see an increased push in India and other Asian markets as Twitter looks to grow its international userbase and revenues.
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