The popular satellite radio network Worldspace has made its comeback in India across 18 cities, allowing customers access more than 100,000 songs across 10 channels, using their mobile handset. Vodafone India has partnered with Timbre Media to offer this radio service in Uttar Pradesh East & West, Rajasthan, Haryana, Punjab, Mumbai, Bihar, Kerala, Rest of Bengal, Assam, North East, Karnataka, Madhya Pradesh, Jammu & Kashmir, Orissa, Delhi, Tamil Nadu and Chennai.
Worldspace which went off air in December 2009, will provide Vodafone customers to access music from all the genres ranging from old Hindi films, regional folk songs and ghazals. Users can enjoy music from various radio stations like Radio Falak, a bouquet of stations for regional languages including Gujarati, Bengali, Punjabi, Marathi and the 4 southern languages, and Radio Farishta.
Vodafone customers can avail this service at a price of Rs 30 per month along with 300 minutes of free usage.
Timbre Media was set up in 2010 by former Worldspace Satellite Radio employees to bring back genre-based programming through direct-to-home TV channels and mobile phones, following the shutdown of Indian operations in 2009.
Vodafone India has tied up with Timbre Media in association with Saregama to provide its customers with the best of radio/music programming and sound packaging. Last year, music company Saregama India acquired 10 per cent share in Timbre Media.
In India, the digital music industry stood at Rs 5.2 billion in 2011, making 58 per cent of the revenues of the music industry. The industry grew at 24 per cent Y-o-Y, compared to 2010, and is expected to touch Rs 14.3 billion by 2016.
Worldspace music can be now consumed on mobile, DTH and the internet, and has both free and premium content. But, old Worldspace users cannot work with the new digital service.
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