Ozone Media, a digital online network company will now offer Facebook ads inventory to its advertisers in India in order to develop campaigns that leverage the social media platform .
As a result, Ozone Media will be able to offer ad spots including promotions for Facebook Pages, ads centered around Facebook ‘likes’ and other image and text based ads on Facebook. In return, Facebook will get access to Ozone Media’s existing and new clients.
Komli Media, one of the strong competitor to Ozone media has already ventured into being an official ad partner for Facebook.
Ozone Media’s clientele list includes some of the big name like such as HSBC, SBI, ICICI, Yahoo!, Dell, Lenovo, Britannia, Timesjobs.com, Zapak, Makemytrip and so on.
Commenting on the development, Sanjay Vasudeva, Senior Vice-President, sales, Ozone Media, says, "We help advertisers engage with audiences across all digital touch points including social media, internet and mobile. With Facebook, our media offering becomes much stronger. Interactive and well-targeted, our expectations from the medium (Facebook) are very high, considering the depth and reach that it will bring to our customers."
Meanwhile, with a whopping 46 million monthly Indian users, Facebook can reach out to more advertisers, especially the ones who’re advertising online but not using Facebook, in the Indian market.
Kiran Gopinath, CEO, Ozone Media, says, "Social Media has become an important component in the online media mix. With this move, advertisers will have access to inventory across the spectrum through Ozone Media. This will enable a better reach and help advertisers to engage efficiently with their target audiences."
April 22, 2013, 5:55 am UTC
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