Shiv Singh, Global Head of Digital, PepsiCo was the opening keynote of ad:tech New Delhi 2012 & perhaps the most anticipated one too. For a long time, so much has been talked about Pepsi’s digital & social media strategy and has always been compared to other Cola giant’s online presence. Here we had Shiv who was slated to speak about Real Time Marketing in a Hyper-Connected Ecosystem. Concerned about the digital bubble & exposure to social platforms like Facebook, Twitter, YouTube etc; he emphasized on how challenging the role of a marketer has become ever since a brand was made to monitor conversations & engage with consumers effectively.
Throughout his keynote, he spoke about innovations & usage of digital for Pepsi by merging it with TV shows, Live/current events, celebrities etc to engage consumers real time. Hear his entire keynote exclusively on iMedia Connection & post it on your networks to share it with your folks!
April 22, 2013, 5:55 am UTC
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