To take advantage of the current cricket fervour, Samsung India has joined hands with mobile marketing company Affle to launch ‘The Cricket Hub’, a cricket website.
The move from Samsung is to promote its Windows Phone device, Omnia W. The site offers an array of contents such as off-the-field facts, trivia, news bites, live score and exciting contests. The user interface of the WAP site, is being built on the concept of 'Live tiles'. The site also highlights Samsung Omnia W and Windows Phone features, such as ‘Spotlight’, ‘My hub’, ‘Avatar Stories’, ‘Live Score’ and ‘Leadboard’ and is targeted not just at current Windows Phone owners
Sankalp Mehrotra, Regional Director, Business Development, Affle, says, "With the launch of The Cricket Hub, we are confident of creating, nurturing and sustaining an interesting platform for all cricket fans by offering them an inside view of an exciting off-the-field cricket action."
Giving his incepts about the launch, Asim Warsi, Vice-President, Samsung India, said, "Mobile has become a key medium of consumption for consumers to meet their information and entertainment needs. Hence, it is an important platform for us to engage with them. Cricket Hub is an appropriate medium to give our unique Window’s Phone experience and exciting cricket content on the user’s mobile."
Interestingly, the WAP site can be accessed from other smartphones such as BlackBerry and the experience that a user receives will be similar to the experience of a Windows phone. The cricket hub is currently available through mobile web browsers on m.thecrickethub.com.
April 22, 2013, 5:55 am UTC
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