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Times Internet Limited goes extravagant on marketing for IPL 5
Times Internet Limited goes extravagant on marketing for IPL 5
By: iMedia News Bureau

Official online and mobile broadcast partner of IPL 5, Times Internet Limited (TIL) is going the extra mile to give its viewers a mind boggling online experience. With new features and interactivity, the company has unveiled its new website, ipl.indiatimes.com. The website will boast of interactive scorecards, high-definition streaming of IPL matches, DVR features (to rewind during a match), and video-on-demand facility. The new video-on-demand feature also offers match highlights such as fours, sixes and face-offs between players

Giving his incepts about the new features, Rishi Khiani, CEO, Times Internet Limited (TIL), said, “With IPL on Indiatimes since last year, there has been a 79 percent rise in viewership of the site in just a year's time. This year, we hope to take that figure even higher by creating a virtual IPL hub where fans can view and engage with the game even more actively”.

A TIL-led consortium paid Rs 261.6 crore last year to acquire IPL's global internet, mobile and radio rights, as well as television rights in some territories for four years. TIL also partnered with Google last year to stream IPL matches on Indiatimes and Youtube. For the first time, this year, TIL is in talks with AIR (All India Radio) to run match commentary on their AM radio network. The website has also partnered with several IPL teams as digital partner.

Around 72 million people in India watched the fourth season of the IPL online, spending on an average one hour and 15 minutes everyday. The company will a whopping $7 million on marketing this IPL season online and has created applications for Android platform, the iPhone and iPad.

Times Internet will also introduce IPL Battleground where viewers can participate in live discussions and support their teams. Users can also see their own cheerleaders who will appear on the page to cheer on key moments during live streaming of the match.              

TIL is creating content to host on the website and has also tied up with seven teams to offer their merchandise on the portal. The company will introduce new pages on news, latest tweets from players, fun facts, player information and interviews, merchandise, statistics, match schedule by team, date and venue.

The online sponsor for the tournament this year are Coke, Samsung, Maruti Suzuki, HUL, Hero, Citi Bank, Ebay, Kotak Mahindra Bank and Karbonn Mobiles.