CDMA mobile service provider MTS India is expanding its business and now looking to partner with software and application vendors to develop an application store for its subscribers.
Giving his incept about the decision, Mr Shankar Bali, Chief Operating Officer for Delhi NCR and Haryana Circle, MTS India, said, “Everyone is launching phones but no one is creating awareness on the use of internet on phone. We want to work on the eco-system around smartphones and provide applications specifically to be used by MTS customers”.
Under the MTS brand Sistema Shyam TeleServices Limited (SSTL) nationally operates its telecom services. SSTL is a venture involving equity participation by Sistema of Russia, the Russian Federation and the Shyam Group of India. Sistema holds 56.68 per cent stake, Russian Federation holds 17.14 per cent stake and Shyam Telelink has around 24 per cent stake in the company.
With 32,557 customers in the month of February 2012, SSTL has a total customer base of 15.43 million. In the world of Android and Apple store, it would be challenge for MTS to keep current engaging customer and woo new customers. It would be interesting to see how MTS monetizes these apps – whether it chooses a pay per day model, or an ad supported free model at the customer end, and how it splits the revenue with the developer.
MTS recently announced its partnership with software application provider 4Moles for a golf tournament.
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