The fervour of IPL 5 reached to its zenith yesterday with a grand star studded opening ceremony. To make the match viewing experience even more superior, Times Internet Limited (TIL), in partnership with YouTube, is back with a slew of new features to woo cricket lovers for the fifth edition of the Indian Premier League (IPL).
TIL’s dedicated IPL site, ipl.indiatimes.com, now offers interactive scorecards, high-definition streaming of IPL matches, DVR features (to rewind during a match), online radio commentary in partnership with AIR , video-on-demand facility, and an all new ‘Battleground’ section.
This year the interactive 10 minute video show ‘Pitch Studio’, will make its debut, where fans can interact with stalwarts from the cricketing world including a former cricket team captain and expert, by posting their comments and questions on Facebook and Twitter. These pre-match shows will give a quick recap of past matches and talk about key events, with guest stars adding an element of surprise.
Elaborating about his plans for IPL, Rishi Khiani, CEO, Times Internet Limited, said, “Having attracted a total of 72 million global views last year, we are looking to make IPL 2012 a lot more user – centric, giving user’s total control over their IPL viewing experience.”
In the 'Battleground' section, IPL fans can post their comments and also indulge in activities such as throwing tomatoes and eggs at the other side during a live match. The new DVR feature will allow fans to rewind on the time-line and watch any part of the match that they may have missed. Adding to all the fun is the cheerleader application, video scorecard that captures video highlights on the fly during the match stream, and the video-on-demand feature, which offers match highlights such as fours, sixes and face-offs between players.
Given the phenomenal success of the Indiatimes platform during the previous IPL season, it’s no surprise that this year too, some of its heavy weight sponsors including Maruti, Coca Cola, and Samsung have put their weight behind TIL as premium sponsors.
April 22, 2013, 5:55 am UTC
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